An AI Adoption
Consultant
who
solves the most

Human
Problems

In AI Transformation

Fay Fan
FAY FAN
I've spent 12+ years turning business problems into strategies, and AI has only reinforced one thing: successful transformation isn't powered by algorithms alone—it's powered by people.
About Me

Hi, I am Fay :) I've spent 12+ years turning
Data → Strategy → Execution,and now helping organizations turn AI into real business transformation.

My career has evolved from data analytics to strategy, and now AI transformation—but one thing has remained constant: helping people embrace change.

I believe AI adoption is a people problem before it's a technology problem. My approach is simple: help teams understand why AI matters, what's in it for them, and how to use it confidently in their day-to-day work.

I bring together the analytical left brain of a data strategist, the creative right brain of a marketer, and the connective tissue of a seasoned project manager.

🔬 Left Brain — Analytics & Insights
📋 Program Management 💼 Business Casing 📊 Marketing Analytics 🔗 Data-Driven CRM
🎨 Right Brain — Creativity & Strategy
🤖 AI Strategy & Adoption 💡 Change Management 🏗️ Cross-Functional Collaboration 👥 AI Community Building
12+
Years at the intersection of data, strategy, and execution—everything needed to turn AI into action.
90+
Organizations supported through CRM, loyalty, digital transformation, and AI initiatives.
3 perspectives
Data informs. Strategy aligns. Execution delivers.
1 outcome
People adopt.
Career Journey
From Data Translator to AI Transformation Leader

Every role has been a compound reaction — each one building on the last to produce something more complex and impactful than the one before.

Version 1.0
Data Translator
CRM Analyst @ Mercedes-Benz Canada
Campaign Analyst @ Bell Canada
Version 2.0
Data Transformation Strategist
Project Manager @ Bell Canada
Senior Project Manager @ Bond Brand Loyalty
Version 3.0
AI Transformation Leader
Senior Project Manager @ VML MAP
Chapter 01 — Data Translator
CRM Analyst
Mercedes-Benz Canada
CRM & Marketing Analytics

Built the data foundation — CRM operations, database maintenance, behavioral analytics, and campaign deployments. Improved YoY data transmission by 60% and targeting effectiveness by 30%.

CRM AnalyticsData OperationsBehavior TargetingCampaign Deployment
Chapter 02 — Data Transformation Strategist
Campaign Analyst → Sr. Marketing Manager
Bell Canada → Bond Brand Loyalty
Loyalty & CRM Strategy

Evolved from analyst to strategist — leading cross-functional teams, managing CRM platforms for enterprise clients, and delivering scalable loyalty programs. Scaled CRM user base from 0 to 6M+ and drove 30%+ lift in engagement KPIs.

CRM StrategyLoyalty MarketingProject ManagementStakeholder Engagement
Chapter 03 — AI Transformation Leader
Senior Project Manager
VML MAP
AI Strategy & Adoption

Leading enterprise AI adoption at scale — designing AI roadmaps, building playbooks, and driving measurable ROI through structured change management. Delivered 10 commercial-ready AI use cases in 4 months.

AI StrategyChange ManagementEnterprise TransformationStakeholder Alignment
Project Portfolio
The Experiments That Proved the Formula

A curated selection of work samples spanning AI adoption, CRM & loyalty marketing, and digital transformation.

Project 01
Client: VML MAP
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Key result: 10 commercial-ready use cases in 4 months.
AI AdoptionChange ManagementEnterprise Transformation
Project Overview
  • Led workshop series to co-design AI roadmap and requirements for 50+ users.
  • Designed AI multi-variant testing architecture.
  • Built AI playbooks and advanced prompt libraries.
Project 02
Client: CIBC, Farber, IKEA and more
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Key result: 30%+ lift in engagement KPIs.
Lifecycle MarketingOmnichannelCRM Automation
Project Overview
  • Scaled core CRM portfolio from 0 to 6M users.
  • Built automated omnichannel customer journeys.
  • Migrated adhoc campaigns to data-driven automation.
Project 03
Client: Mercedes-Benz, Bell Canada
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Key result: 5x ROI with $1.1MM investment.
SQLGoogle AnalyticsTableau
Project Overview
  • Built customer segment and lead scoring models.
  • Increased sales pipeline conversion.
  • Derived CRM analytics to drive retention.
Project 04
Client: Visa (via Bond Brand Loyalty)
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Key result: 80+ global tier-one clients, 100% positive feedback.
Project ManagementClient RelationshipCross-Functional Leadership
Project Overview
  • Managed the delivery of "The Global Loyalty Report".
  • Synthesized industry metrics into clear insights.
  • Delivered data roadmaps to senior executives.
Testimonials
Client / Colleague Reviews
★★★★★ 5-star performance
Let's Work Together
Ready to turn your AI
intention into strategic action?

High-performing projects = Strategy × Execution × People. Ready to turn this formula into measurable ROI? Let's talk.

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