An AI Adoption
Consultant who
solves the most
Human
Problems
In AI Transformation
Hi, I am Fay :) I've spent 12+ years turning
Data → Strategy → Execution,and now helping organizations turn AI into real business transformation.
My career has evolved from data analytics to strategy, and now AI transformation—but one thing has remained constant: helping people embrace change.
I believe AI adoption is a people problem before it's a technology problem. My approach is simple: help teams understand why AI matters, what's in it for them, and how to use it confidently in their day-to-day work.
I bring together the analytical left brain of a data strategist, the creative right brain of a marketer, and the connective tissue of a seasoned project manager.
Every role has been a compound reaction — each one building on the last to produce something more complex and impactful than the one before.
Built the data foundation — CRM operations, database maintenance, behavioral analytics, and campaign deployments. Improved YoY data transmission by 60% and targeting effectiveness by 30%.
Evolved from analyst to strategist — leading cross-functional teams, managing CRM platforms for enterprise clients, and delivering scalable loyalty programs. Scaled CRM user base from 0 to 6M+ and drove 30%+ lift in engagement KPIs.
Leading enterprise AI adoption at scale — designing AI roadmaps, building playbooks, and driving measurable ROI through structured change management. Delivered 10 commercial-ready AI use cases in 4 months.
A curated selection of work samples spanning AI adoption, CRM & loyalty marketing, and digital transformation.
High-performing projects = Strategy × Execution × People. Ready to turn this formula into measurable ROI? Let's talk.
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